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A methodical approach that will ensure everything is covered thoroughly in the marketing process is as follows.
Step 1 - Getting Started & Research - Define your issue and research its key details. This step will involve learning as much as possible about the essence of your existing or proposed brand, which will be followed by an assessment of your resources. Key consideration will be given to the who, what, where and why of marketing. Various research techniques will be deployed accordingly.
Step 2 - Planning And Developing Your Strategy - Carefully review everything that has been done in terms of research and highlight the following: issues; strategy; goal; objectives; target audience (market segments); benefits to audience; delivery methods; resources; potential problems; indicators of success; and assessment methods. This becomes the foundation of your marketing plan and from such; themes, messages, brand identity, tactics, collateral materials, and budgets, are identified.
Step 3 - Develop Your Materials And Activities - Develop your materials in terms of content, design and production. Then plan the staff training, media activities, special events and other promotions that will help communicate the message.
Step 4 - Implement The Plan - Prepare the launch of your campaign. Work with key stakeholders to help ensure your message is at least considered by the people who count. It is understood that all parties must challenge entrenched attitudes and beliefs therefore a commitment of time and resources will be needed in order for this plan to take effect.
Step 5 - Measure Your Results - Checks will be put in place to measure the effectiveness of the campaign in relation to strategy and objectives. Select time frames will be identified along the path to reflect, review, measure and revise as necessary. Here's where you find out if it worked.
Good client management is "The attempt to do as much as possible to bring a client through Vivid's marketing services professionally, ethically and timely". The goal of this process is client satisfaction in terms of delivering specific tools on-time and on-budget.
With respect to time, the team at Vivid will endeavor to move each and every client as quickly as possible through the process to ensure client expectations are met and client billing is executed.
Our process enables us to develop integrated communications designed to achieve results. Vivid Communications will customize our work process to meet the individual needs of our clients. A comprehensive listing of project steps can be seen below:
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